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Tag Archive: Social Media

Who and What Is A Micro-Influencer?

The term micro-influencer has become very popular lately. With the practice of influence marketing maturing (well, sort of), marketers are embracing concepts beyond Klout scores and “social amplification as influence” when designing influence marketing campaigns. Micro-influencer is one of those concepts.  However, the definition – like so many other things in this industry – shifts based on…

How Facebook Rips Off Businesses

Looking through some of my most recent articles on Sensei’s blog, one would think I’m on some mission to malign all social networks. Over the last two weeks I’ve questioned Instagram’s new advertising platform in one post and the questionable use of “influencers” by brands on that same network in another.  It wasn’t that long ago that…

Will Instagram’s Advertising Platform Hurt Its Popularity?

Instagram announced this week that it will open up the advertising flood gates to businesses seeking access to its 300 million monthly users. The illusive Instagram ad, which previously required personal contact with an Instagram sales person, lots of advance planning, and large budgets will soon be less, well, illusive. Using 3rd party advertising apps, marketers and…

Forget Co-Eds and Grumpy Cat, Facebook Is Now a Political Hub

Facebook has come a long way from the day when a handful of horny college boys used it to list and rate female students. Many will argue that despite the network’s continued popularity and evolving advertising and targeting algorithms, it’s done little more to benefit humanity than its original program. Facebook’s evolution continues; toilet-flushing cat lovers have…

Twitter Saves The Day For Virgin Customer In The Loo, Avoids #PooGate

How closely are you paying attention to your customers on social media? Here’s a great case study on customer experience from arguably the king of customer experience design and execution: Virgin. The customer, Adam (@AdamPlaysYT), was riding Virgin Train in the UK when nature called. He took advantage of the facilities the train made available; however, upon…

Crowdsourcing: Customers Don’t Always Know Best

In 1985, the Coca-Cola Company, in a move that is still hotly debated today, concocted a new Coke recipe in hopes of reinvigorating interest in its number-one selling soft drink. Logic dictates that when a product is number one, you don’t mess with it.  The problem, however, was that Coke’s market share had declined to only 24%…

Ikea Targets Millennials, Combines Sitcom and Reality TV Themes

Forsman & Bodenfors, Ikea’s Swedish agency, has turned to boxed themes to support the distribution of the retail giant’s latest catalogue (pun intended). However, like the popular Ikea Hacks generated by its loyal fans, Ikea’s new marketing effort has combined standard reality TV and sitcom themes to create innovative and captivating YouTube videos targeting Millennials. Here’s the…

Is our addiction to the utility of mobile apps blinding us to potential security issues?

Almost a year ago, I called out the Facebook Messenger app on Android for having insidious permissions settings. Unless you’ve been living under a rock, which, in modern day terms means you don’t have access to the Internet, you’ve seen the furor that was created when that post went viral these past few weeks. Last week Facebook made good…

Content Marketing: You’re Trying Too Hard

After the Sochi Olympic Games, I posted an article about ambush marketing and the guerilla tactics that brands resorted to when the International Olympic Committee reduced the number of “official advertisers” to 35 during the 1984 Olympics. Brands like Nike, which was outbid by Reebok for official advertiser status, created ambush marketing campaigns to get its share…

IKEA Hacks IkeaHacker Community, Cuts Off Nose To Spite Face

Here at Sensei, we’re always on the lookout for good and bad examples of customer development and community management strategies. This week an IKEA fan community caught our attention. However, where we could (and should) be discussing a best case example, unfortunately, we’re discussing a large brand misstep in both customer development and community management strategies. IkeaHackers…

Online Customer Reviews – Are They Worth The Trouble?

  A New York City restaurant is learning a valuable lesson in social media marketing and community management this week.  Feast, a relatively new, yet popular, East village restaurant, finds itself at the center of brewing debate across social channels because of its reaction to a patron wearing Google Glass.  In reality, the kerfuffle can be attributed…

What the New LinkedIn Updates Say about LinkedIn and Your Online Relationships

If you have a LinkedIn profile, you’ve already noticed the increase in email notifications, reminders, and alerts coming from the popular social network for professionals.  For my part, a day doesn’t pass without receiving an email announcing the birthday, work anniversary or new job status of those within my professional connections. And when I’m not receiving those…

Trust, Humanizing, and Other Social Marketing Myths

With the rise of social media, and the effect that peer-to-peer communication has had on branding efforts, we’ve seen a rise in the call to “humanize” business brands through customer experiences, user interface design, relationship building, and marketing. Books such as Extreme Trust but Don Peppers and Martha Rogers, Trust Agents by Chris Brogan and Julien Smith,…

Will Ambush Marketing Kill Corporate Event Sponsorship

The cost of a Super Bowl commercial, while remaining flat at a rate of $4 million in 2014, has increased by an average of 10% per year since the first Super Bowl was aired ($45,000 for 30 seconds), according to SportingCharts.com.  Clearly, there’s no shortage of interest in this event by the public or advertisers. In fact,…

Be Wary of Social Media’s Mob Mentality

  I’ve often said that social media is essentially a mob-in-waiting, a collection of digital avatars waiting to wage war on behalf of the armchair critics who pull their strings. This self-appointed, crowd-sourced global watch dog works well when championing social causes and shedding light on social or political injustices. However, there’s another side to the coin….

Why Your Social Media Team Should be PR Professionals

Well, I guess at this point, we can all agree that social media isn’t a fad. Don’t laugh; as recently as February of last year, this comment was still being uttered in my presence by some agency and brand executives. Call it digital marketing, social media marketing, social business or whatever the term du jour is, engaging…

Blurred Lines: Who Owns Social Media in the Enterprise?

With more businesses embracing social media technologies and social networking, it’s inevitable that the question of ownership – and accountability – has become a more frequent topic at the boardroom table.  Sales and marketing may have led most businesses into this digital space, but today, public relations, customer service, human resources, and even operations are embracing digital…

Scariest Social Media Costume of 2014 Revealed

In honor of the season, we here at Sensei Inc. have decided to take a brief pause from our exploration of customer acquisition, customer development, and customer experience strategies to travel the world (OK, social networking sites) to uncover the world’s scariest social media costume. (Hey, we all need a diversion once in a while, work with…

Do You Know Your Customer Acquisition Costs?

  Social networking, social media marketing, blogging…if you speak to marketers today, these are the words you’ll hear most often when asking about customer acquisition plans. There’s certainly a growing focus on the importance of social media in customer acquisition, but at what cost? Do you know your customer acquisition costs? You know, the amount of capital invested…

Dinosaurs, Newspapers, and Public Relations

Last night, during my weekly #bizforum debate on Twitter, I introduced an issue that’s been brewing for a while: The role of public relations (PR) in the future enterprise.  The debate was passionate to say the least.   I challenged the “dinosaurs, newspapers, and public relations” argument offered by many but on this night, public sentiment was clearly…

Corporate Blogging Questions Answered

This post has been a long time coming; not because the theme or the content required a lot of time to prepare but because it’s based on questions that my clients have been asking me for years about corporate blogging.  Secondly, there are so many articles written about blogs and blogging that I felt there wasn’t much…

Inauthenticity – Social Media’s Dirty Little Secret

According to a report by Small Business Trends this week, a group of SEO companies and small businesses in New York State were caught in a sting operation called “Operation Clean Turf.” Spearheaded by Attorney General Eric T. Schneiderman, the operation uncovered unethical pay-for-review programs. Un der the guise of “reputation management services,” SEO firms were offering…

Is Facebook a Modern Day Cult?

Diane Benscoter passionately shared her insights into how cults rewire our brains.  In her 2009 TedX Talk she recounts her state of mind when she first encountered the Moonies, the followers of Sun Myung Moonthe, leader of the Unification Church. Cults are most effective at targeting young adults who, like Ms. Benscoter in 1974, are naïve and…

Why are People Quitting Facebook?

An online campaign, which began in response to the growing anger over Facebook’s privacy policies, has identified some interesting insights on why people are quitting the world’s largest social network.  To date, the survey (QuitFacebookDay.com) identities 40,672 people who have publicly committed to quitting Facebook. The fact that Facebook is the world’s largest social network should make…

Hipster Instagram Bingo

Instagram, the Facebook-owned photo-sharing app, announced that it has grown to more than 150 million users who capture and share moments of their lives with the world. Every moment. Possibly too many moments. What’s even more amazing is the recent spike in adoption. Just this past February, Instagram reported 100 million monthly active-users and in the last seven…

Goodbye Stranger, It’s Been Nice

Today’s post is a little more personal than most of the articles I publish here. It’s about the power of saying goodbye – both professionally and personally. Saying goodbye is not something I’m comfortable with. I’m much more of a hello person. A diagnosed “extreme-extravert” (Myers Briggs: ENTP), I prefer starting new relationships and growing my network…

Is Social Media Killing the Web?

Ryan Holmes, the CEO of HootSuite asked the question: “Is social media killing the Web?”   recently and presented a valid argument to support a positive answer. However, the answer is debatable. Has social media killed the Internet or has  social media just forced the Internet to evolve (and us along with it)? “The Internet is a…

The Sanctity of LinkedIn Contacts

As a business professional, what is your most valuable asset: Your MBA, your years of experience or the awards on your shelf? Or maybe it’s the profit your business made last quarter or the last successful projected you delivered? Each of these is important and each is valuable, yet none are your most valuable asset. A business…

Will The Internet and Mobile Technologies Kill Traditional Television?

  According to the latest information shared by ComScore, consumer consumption of media content is fragmenting across digital platforms at an accelerating rate. For example, originally-scripted TV content can now be viewed on the Internet using a PC or Mac — and increasingly via mobile and portable devices; TV ads are being delivered online; and sports programming…

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