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Tag Archive: Sensei Perspective

Find Your Purpose Before Life Kicks You In The Teeth

Funny how life has a way of changing a person. Looking back, I realize that we can be truly different people as we progress through life. The wisdom that comes with age or the experiences we face dramatically change our personalities, our beliefs, and the manner in which we engage with others.  A combination of those has made…

How Facebook Rips Off Businesses

Looking through some of my most recent articles on Sensei’s blog, one would think I’m on some mission to malign all social networks. Over the last two weeks I’ve questioned Instagram’s new advertising platform in one post and the questionable use of “influencers” by brands on that same network in another.  It wasn’t that long ago that…

“The Fat Jew” and Instagram – All That’s Wrong with Influence Marketing

Josh Ostrovsky, otherwise known as “The Fat Jew” is quite a big deal these days (pun intended). Ostrovsky has amassed a large social media audience, predominately on Instagram (5.5 million followers) and Twitter (251,000 followers), through which he shares his humorous take on life. Often, these viewpoints are profanity-laced, lewd, and/or off-color comments and images, which have not…

Will Instagram’s Advertising Platform Hurt Its Popularity?

Instagram announced this week that it will open up the advertising flood gates to businesses seeking access to its 300 million monthly users. The illusive Instagram ad, which previously required personal contact with an Instagram sales person, lots of advance planning, and large budgets will soon be less, well, illusive. Using 3rd party advertising apps, marketers and…

Time To Convert Your Social Engagement Into a Sales Funnel?

We’ve all heard the analogy of social media acting like a megaphone, digitally amplifying your voice to a large crowd. While this is technically correct, amplification  no longer the end-goal of social media marketing.  Well, at least it shouldn’t be. When we were first introduced to “Web 2.0,” marketers were excited about the fact that technology would…

Manipulation vs. Influence – Becoming a Trusted Authority

Which is more influential, the message or the messenger? Salespeople have long understood that the likelihood of a proposal being accepted is largely dependent on factors such as the relationship between the salesperson and the buyer. This is such a universal truth that many sales executives refuse to respond to open Request for Proposals if they don’t…

Forget Co-Eds and Grumpy Cat, Facebook Is Now a Political Hub

Facebook has come a long way from the day when a handful of horny college boys used it to list and rate female students. Many will argue that despite the network’s continued popularity and evolving advertising and targeting algorithms, it’s done little more to benefit humanity than its original program. Facebook’s evolution continues; toilet-flushing cat lovers have…

Social Media May Not Be Helping Your Business

Social media was heralded as the greatest thing to happen to brand marketing since, well, since ever. Consumer-generated advocacy and publicity, direct conversations with customers and advocates, and free advertising through YouTube and other social networking sites were supposed to turn garage-based businesses into mega-conglomerates and save businesses tens of thousands in marketing costs. Yeah, right. Social…

Your Blog Should Not Require A Topic Generator

I started blogging more than ten years ago. During this time, the reason I blogged – and the focus of those blogs – have varied based on my personal experiences and situations. It began with a small blog that shared my personal views on business and morphed into a corporate blog dedicated to starting debates on specific marketing…

Marketing Management, Choosing Leads or Branding

This is part of an occasional series by the principals of Sensei Marketing on the issue of Marketing Management.  Too often marketers are required to make decisions for which the right answer is “it depends.” Factors such as the business environment, the political environment, past sales performance or even internal politics can influence our decision making. Further,…

Smartphones and the Numbing of the American Mind

Smartphone usage is on the rise. Yeah, I know; no big surprise there. Smartphones have become an appendage that we turn to almost constantly for the time, news, communications, entertainment, and directions.  Here are some staggering stats (according to a study conducted by Tecmark) In an average week, a smart phone user picks up his/her phone more…

Social Media Has Killed Consumer Trust

“People trust people, not brand advertising.” For the last few years, marketing analysts and social media marketers have been sharing copious studies and statistics which reiterate that sentiment. They give credit to social media for this new reality and point to the “wisdom of crowds” effect, which references the observation that people tend to believe what the…

The Friday Trifecta 01/16/15 – Adidas, Nike, AT&T

The Friday Trifecta is an occasional series that highlights marketing or advertising campaigns that capture our attention. Adidas Tells Us What Stardom Isn’t. Do You Care? Adidas’s new Originals Superstar campaign follows four celebrities (Pharrell Williams, Rita Ora, David Beckham, and Damian Lillard) as they redefine what superstardom truly means by telling you everything it’s not. Beckham claims…

Sensei Marketing Pivots to Meet Customer and Market Demand

Sensei Marketing announces a pivot in its business practice to better align with customer and market demand, introduces Customer Insight Analysis (CIA) Platform Sensei Marketing, an established marketing technology and consulting firm based in Toronto and New York City, has been providing sales and marketing consulting, campaign strategy, and development/hosting services to an impressive list of businesses…

The Friday Trifecta: GoPro, Vytautas Water, and Vizio’s HD TVs

This is an ongoing series of articles highlighting three marketing case studies that have captured the attention of the Sensei Marketing team, and should capture yours as well. Go Pro Shares User Content As rumors abound that Apple will introduce social marketing next year, Sensei became interested in how other hardware firms were successfully using user-generated content…

Owning the Customer Experience is a Marketing Function

The landscape in which businesses operate has changed dramatically in modern times, yet the roles of marketing executives and departments have been slow to change. According to consulting firm Deloitte, the influence and agenda of marketing executives have expanded, yet their organizational context has not fully caught up — they often have only indirect input on many…

Planned Spontaneity: Twitter’s New Advertising Program

AdAge conducted an interview with Ross Hoffman, Twitter’s director of brand strategy, that revealed the social network’s plans to, well, plan social engagement spontaneity.  A program called Hatch is a new initiative within Twitter’s ad team, which is essentially a stable of marketers that work with brand advertisers to plan ad campaigns months in advance of major…

Facebook to Fix Security Issue in iOS App

Facebook has announced that it will soon be publishing an update to its iOS app, which will fix a flaw in the program that allows phone calls to be made without the user’s knowledge or consent. So, the downloading and use of a Facebook App could create security threats? Who’d have thunk it? Oh, wait…I could, and did.  Last…

Is the War Between Marketing and IT Over?

The strained relationship between marketing and IT departments, it’s a tale as old as time (well, at least as old as the invention of computers). There’s certainly no love lost between these two; marketers request digital work to be completed in a month but it takes the IT guys that much time to stop laughing at the…

Is our addiction to the utility of mobile apps blinding us to potential security issues?

Almost a year ago, I called out the Facebook Messenger app on Android for having insidious permissions settings. Unless you’ve been living under a rock, which, in modern day terms means you don’t have access to the Internet, you’ve seen the furor that was created when that post went viral these past few weeks. Last week Facebook made good…

Vote: Should Brands Use YouTube Hoaxes In Marketing Mix?

Earlier this week, Lake Ontario (the greatest of the Great Lakes in my opinion – sorry Lake Superior) made international headlines when a man posted a cell phone video on YouTube of him and his buddies fishing along its shores. What made the video remarkable, and thus go viral, is the fact that the videographer caught a…

Content Marketing: You’re Trying Too Hard

After the Sochi Olympic Games, I posted an article about ambush marketing and the guerilla tactics that brands resorted to when the International Olympic Committee reduced the number of “official advertisers” to 35 during the 1984 Olympics. Brands like Nike, which was outbid by Reebok for official advertiser status, created ambush marketing campaigns to get its share…

What the New LinkedIn Updates Say about LinkedIn and Your Online Relationships

If you have a LinkedIn profile, you’ve already noticed the increase in email notifications, reminders, and alerts coming from the popular social network for professionals.  For my part, a day doesn’t pass without receiving an email announcing the birthday, work anniversary or new job status of those within my professional connections. And when I’m not receiving those…

Business Strategy: Reinventing the Rules of the Game

I spent this past weekend in Chicago, Illinois, delivering a keynote presentation to the innovative folks attending the 3M Frontline Sales Conference. At most of these events, I try to sit in on presentations offered by others whom I admire. Such was the case this weekend when I sat in on a presentation made by Stephen Shapiro,…

Trust, Humanizing, and Other Social Marketing Myths

With the rise of social media, and the effect that peer-to-peer communication has had on branding efforts, we’ve seen a rise in the call to “humanize” business brands through customer experiences, user interface design, relationship building, and marketing. Books such as Extreme Trust but Don Peppers and Martha Rogers, Trust Agents by Chris Brogan and Julien Smith,…

Brand Ethics and the Courage of Convictions

What is the ethos of your brand? Does it take an ethical stand on issues? Does it welcome and embrace responsibility to its community?  I’d argue that few do, especially in today’s climate where social media audiences are incredibly fickle and vocal minorities can control the online narrative. Taking an ethical stand in corporate messaging or advertising…

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