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Tag Archive: Public Relations

Why Your Social Media Team Should be PR Professionals

Well, I guess at this point, we can all agree that social media isn’t a fad. Don’t laugh; as recently as February of last year, this comment was still being uttered in my presence by some agency and brand executives. Call it digital marketing, social media marketing, social business or whatever the term du jour is, engaging…

Starbucks Enters Same-Sex Marriage Boycott Wars

Starbucks enters same-sex marriage boycott wars.  The mega coffee chain has once again inserted its brand into the social and political arena. This time, its CEO Howard Schultz has taken a public stand on same sex marriage by telling an anti-gay investor (and those like him) that he’s not welcomed. Starbucks, already known for its support of…

Dinosaurs, Newspapers, and Public Relations

Last night, during my weekly #bizforum debate on Twitter, I introduced an issue that’s been brewing for a while: The role of public relations (PR) in the future enterprise.  The debate was passionate to say the least.   I challenged the “dinosaurs, newspapers, and public relations” argument offered by many but on this night, public sentiment was clearly…

Inauthenticity – Social Media’s Dirty Little Secret

According to a report by Small Business Trends this week, a group of SEO companies and small businesses in New York State were caught in a sting operation called “Operation Clean Turf.” Spearheaded by Attorney General Eric T. Schneiderman, the operation uncovered unethical pay-for-review programs. Un der the guise of “reputation management services,” SEO firms were offering…

Starbucks’ Hijacked Twitter Campaign Could and Should Have Been Prevented

  Measuring and analyzing sentiment around a brand is becoming an important part of a business’ marketing and PR strategy. As a discipline, it seeks to understand the tone of the conversation occurring online around a business’ product, brand and/or that of its competitors. Using social media monitoring software like Lexalytics, Viralheat or Trendspotter (to name a…

Customers Have Run Amok; Get Your Pitchforks

It’s about the conversation, not the pitch.  Engage your audience, don’t preach to them. Social Media is about the customer, not you. Provide value to your audience; don’t sell your product. Create an outstanding customer experience and customers will become your advocates.  The power of social media: the customer’s voice. Much has been said, tweeted and blogged…

The PR Value of a Well-Apologized Brand

I challenge you to quickly recall five great product stories that went viral and made national headlines. If you’re like 99% of the population, you’re struggling to think of them. If I had asked you to think of five stories about brands that made national headlines because their product or service failed you’d be thinking KitchenAid, United…

The Business of Socially-Powered Boycotts

Unless you’ve been living under a rock, you’ve experienced, seen or at least heard of the many boycotts being waged against corporate brands. Currently, we’re in the throes of a campaign against Chick-fil-A, an Atlanta-based fast food restaurant for comments made by owner Dan T. Cathy that supported the “biblical definition of the family unit”…essentially speaking out…

Buzzwords and The Business of Conversation

Buzzwords are a growing export thanks to the lightning-fast content generation and consumption we’re experiencing in the social-era. Buzzwords have become increasingly vilified by the social media elite with claims that they are crutches used by marketers to mask their inability to think, write effectively or say exactly what they mean. Others go so far as to…

Should Corporations Fire Personal Brands?

  Earlier this week I posted When Personal and Corporate Brands Collide, in which I outlined a case study of corporate egotism rearing its ugly head in the face of an employee’s personal brand and public recognition. The “personal brand” phenomenon is quickly becoming problematic for c-suite executives, marketing, PR and human resource departments alike.  Neither the…

The 7 Deadly Sins of Market Leaders.

I responded to the recent news of the resignation of RIM’s Jim Balsillie and Mike Lazaridis with mixed emotions. As a Blackberry user and fan, it signals a possible change in direction to what I saw as an arrogant disregard for my patronage and loyalty. On the other hand, after reading some of the comments from the…

I’m Taking Back my Influence; Opting Out of Klout

So after almost a year of complaining about the evils of Klout and its minions, I’ve finally been told to put my money where my mouth is. And I’ve accepted the challenge by opting out of Klout. Make no mistake, this is a business. As a business, I admire Klout. But I also firmly believe that Klout has…

Does your Brand have Social Momentum?

  Social Momentum is the public perception that a brand is up-and-coming, exciting, and a must-be-followed.  By contrast, a legacy brand is seen as having achieved its full potential; nothing new or exciting is expected from this company. Today’s fickle, over-stimulated consumers are more interested in companies – and their products – that have social momentum. B2B…

Is Brand Management an Offensive or Defensive Play?

This week’s #bizforum debate is inspired by fellow Social Media Master Jonathan Copulsky’s presentation Brand Resilience: Managing Risk and Recovery in a High-Speed World.  The topic inspired me to question whether Branding has become a defensive play? According to the Kellogg School of Management, a brand is the “psycho-cultural associations linked to a name, mark or symbol…

Employee Brand Fumbles

I’ve been exploring corporate risk in employee social media engagement lately and the concept of “employee brand fumbles” keeps popping into in my head.  Without the proper training and support, an innocently-intentioned Tweet or Facebook status update by an employee can cause brand or financial damage to the corporation. I’m reminded of a friend (a nurse) who…

Good Cop/Bad Cop Social Media Policy

*This post is the 2nd in a series that discusses risk mitigation in corporate social media engagement. With more employee-created PR nightmares making the news, C-Suite executives are raising concerns over their social media policies, or lack thereof. This has only fuelled the debate over whether policies that dictate how people communicate should even exist. Can a…

Who Owns Social Media In Your Business?

Its an age-old question. Well, at least as long as social media has been a driving force in our marketing mix. And while it seems like forever that most of us have been discussing social media, its a mere nano-second in the history of marketing. Yet, few marketing shifts have created such a debate. Why? Because its…

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