• Sensei-Banner-Customer-Acquisition6
  • Sensei-Banner-Customer-Development5
  • Sensei-Banner-Customer-Relationship5
  • Sensei-Banner-Influence-Marketing5
  • Sensei-Banner-Influence-Marketing-Book4 (2)

Tag Archive: Lead Generation

Your Business Doesn’t Need A Facebook Page

I’ll start this post with the disclaimer that the title may be a little misleading. This article won’t argue that businesses can’t benefit from Facebook pages but it won’t kneel at the altar of Zuckerberg either.  The goal here is to shed some light on misconceptions generated by “social media gurus” about the importance of Facebook pages…

Ben & Jerry’s: Aggressive Customer Acquisition During “Low Season”

You think your business has customer acquisition issues? Consider the plight of ice cream manufacturers and retailers during the winter months!  Eating ice cream – let alone buying it – during the cold winter months is about as counterintuitive as buying sunglasses in London, England, where clouds and rain are permanent symbols on the weather forecast.  Yet…

Three: The Right Number of Product Claims to Sway Consumer Behavior

Since Danny Brown and I published Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing,  the practice of influence marketing has continued to expand beyond simple social scoring. In fact, social ranking/scoring is all but dead (save for the popular “top XX marketer” link-bait blog posts that continue to add noise to…

Online Customer Reviews – Are They Worth The Trouble?

  A New York City restaurant is learning a valuable lesson in social media marketing and community management this week.  Feast, a relatively new, yet popular, East village restaurant, finds itself at the center of brewing debate across social channels because of its reaction to a patron wearing Google Glass.  In reality, the kerfuffle can be attributed…

Community Management: The 90-9-1 Rule is Dead

We’re all familiar with the 90-9-1 rule, which states that in any group of 100 people there is/are: – 1 member that is a super active communicator, actively engaging everyone else in the group –  he/she becomes the thought leader – 9 who are somewhat active, engaging the rest of the group occasionally -90 who are content…

Managing Disruptions in Customer Acquisition Strategy with Social Relationship Software

In my last post for Sensei Blogs, I discussed the disruption to customer acquisition strategies that has been driven by SoLoMo or social, location, and mobile technologies. The point was that the merging of these technologies, which has increased real-time user engagement by consumers and customer data collection by businesses, has ushered in a true paradigm shift…

Goodbye Stranger, It’s Been Nice

Today’s post is a little more personal than most of the articles I publish here. It’s about the power of saying goodbye – both professionally and personally. Saying goodbye is not something I’m comfortable with. I’m much more of a hello person. A diagnosed “extreme-extravert” (Myers Briggs: ENTP), I prefer starting new relationships and growing my network…

Of Course ROI is Tricky. You’re Not Selling.

The Social Media world has been scratching its head about Return on Investment for almost as long a social media has existed as an entity. Not only have influencers in the space been unsure as to how the actual platforms were going to make any money, it has remained an enigma as to how any business person…

Questioning the Effectiveness of Conference Sponsorships

Why do conferences accept sponsorships? I never really understood this. As a business owner, my focus is – and always will be – on the relationship I have with my customers.  Introducing a sponsor into that dynamic has a very strong potential to subvert that relationship completely. Think about it for a minute… The very instant a…

Customer Acquisition is Just The First Step

Recently, we started working with a company whose social media had been handled by another person. We had been told that we were being considered because this “consultant” had become unresponsive and had seemed to lose interest in the entire process. As we have begun to dig into what this consultant did – or rather did not…

Pay Attention to Your Competitors’ Customers

Over and over and over again, I stress the importance of evaluation of your own company’s customer experience as a vital part of delivering a superior experience. Without evaluation, there is very little to go on. It’s way too easy to stagnate, to only improve when the inspiration strikes (and not when the time is right) and…

Three Ways to Shift Your Buyer into Conscious Decisions

In Rebel’s last post here on Sensei Blogs, The Biggest Barrier Between You and Your Buyer Isn’t Your Competition she presented an argument that the status quo (the way we’ve always done things) is the biggest obstacle preventing our buyers from buying or buying more. Today she presents her thoughts on breaking that status quo and driving…

The Tough Tie Between Social Media Conferences and Customer Acquisition

If you’re in the online world for say, 3 months, you start realizing that social media conferences like SXSW Interactive, BlogWorld (now New Media Expo), and many others are huge deals amongst social media practitioners. You’ll notice that a lot of the people promoting these conferences are simultaneously promoting talks or presentations that they’ll be doing at…

Thought Leadership and Sales

In his new book To Sell Is Human, author Daniel Pink argues that sales was, not so long ago, based on “information asymmetry.” Cars for sale (…) fall into two categories: good and bad.  Bad cars, what Americans call “lemons,” are obviously less desirable and therefore ought to be cheaper.  Trouble is, with used cars, only the…

Show Buttons
Share On Facebook
Share On Twitter
Share On Google Plus
Share On Linkdin
Share On Stumbleupon
Hide Buttons