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Tag Archive: customer relationship management

Sony Finds Influencers Among Friends, Not Social Celebrities

Pursways, a new influence targeting software firm, has announced that Sony is now testing its new platform, which transforms a brand’s existing customer and prospect database into a customized social graph. It identifies actual relationships between people and empowers marketers with the knowledge they need to motivate action. People buy what their friends buy but how can…

What the New LinkedIn Updates Say about LinkedIn and Your Online Relationships

If you have a LinkedIn profile, you’ve already noticed the increase in email notifications, reminders, and alerts coming from the popular social network for professionals.  For my part, a day doesn’t pass without receiving an email announcing the birthday, work anniversary or new job status of those within my professional connections. And when I’m not receiving those…

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