Marketers have been using Influence Marketing strategies for a long time, yet it’s never been more prevalent than in today’s social media-crazed society. Maybe social media is creating news by providing a new forum for people to learn about ideas and events that they’d never have otherwise been aware of. Maybe it’s simply amplifying what the masses were already fixated on. In either case, more than ever, there’s power in these numbers.
Author and blogger Seth Godin has been very critical of the prevailing groupthink that social media influence is a numbers game, arguing that “once you focus on numbers you invite more noise.” It’s an astute point. For brands and the marketers that support them, do large social media followings simply create noise, creating the possibility of brand and message distortion or do they provide meaningful forums for the advancement of the business’s goals?
Be they customer advocates or third party influencers, influence marketing has become a critical strategy for both customer acquisition and customer development. However, chasing numbers and “social media influencers” has done little to affect the business’ bottom line. As a result, Sensei has developed a series of best-practices for identifying and engaging decisions makers in a way that measurably improves sales and retention. In fact, these strategies were outlined in Pearson Publishing’s book: Influence Marketing: How to Create, Manage, and Measure Brand Influencers, which was co-written by our very own Sam Fiorella.
“Sometimes a book changes the way we do business. Influence Marketing: How to Create, Manage and Measure Brand Influencers will be one of those books.” Evy Wilkins, VP Marketing, Traackr.
In addition to having a co-authors of this well-received business book as one of the firm’s Partners, Sensei has developed strategic alliances with some of the leading influence marketing and social relationship management software firms. As a result, it’s uniquely qualified uncover your needs, help you choose the right software platform to address those needs, and strategize and/or deploy the most effective influence marketing campaigns.
Call us to learn more about our Influence Marketing offerings.