SEO used to be a pretty technical undertaking.
Things like meta tags, robot.txt files, rel=canonical, xml sitemaps were enough to scare marketers into outsourcing their SEO to their IT department.
These things are all still part of SEO, but it’s a practice that can no longer simply be handed off to a “techie”.
In fact, SEO now takes a total team effort of people and skills coming together to properly market your website for people and search engines.
Here’s my list of personnel for a sweet SEO team:
Like any marketing channel, you need someone to formulate a strategy, oversee the team, and manage and measure SEO results.
This is the person who will ensure SEO comes together from an on-page optimization perspective. They’ll ensure there’s no 404 errors, give tips for anchor text, help out with duplicate content, and they’ll even explain to you what a rel=canonical does.
If your website is too slow loading, it could hurt your rankings. Your site speedster will ensure your site is running super fast with clean code, by taking advantage of Schema.org markup, and reducing image sizes.
One of the most important tasks, linkbuilders are out building relevant, quality inbound links from authoritative sites including local sites, directories, and adding citations.
The most recent Google Panda update looks to penalize websites with poor quality content. You want to focus on creating consistent, quality blog content that your audience will want to share or subscribe to.
Visual or Video Manager
Articles with images get 94% more views than those without, and landing pages that include videos see an 86% increase in conversions. Someone who can help create must-see visual content such as images, infographics, and videos will help boost your user experience and thus your SEO.
Social Media Manager
Social Media is key for marketing your site to both people and search engines. Posts, shares, and tweets help create more awareness, and more natural links to your content and website which is an increasingly important factor for SEO.
More and more brands and businesses are reaching out to influencers who share their audience as a new channel to communicate to customers. The Influence Marketer will be in charge of finding, engaging, and managing an influencer outreach program that helps to promote the business via trusted influencers.
UX Tester and Optimizer
Finally, as you rise in the search engine rankings and generate all that free, organic traffic, you want to make sure your website converts visitors into customers. Your UX Optimizer will ensure your visitors get the most optimal user experience that is relevant to their search intent, is-mobile friendly, and is being tested for maximum conversion.
And as always, please contact us for SEO questions, SEO concerns, or SEO services 🙂