Our clients seek our services because they’re looking to acquire more customers, whether it’s with SEM, SEO, email marketing, website optimization, etc.
But we always encourage our clients not just to rely on marketing services to grow their business. After all, marketing is not just a service, it’s not just a department, it IS the company.
That’s why businesses need to employ tactics to help them grow from the inside-out. We call them three “R’s”:
1. Repeat Customers
ABTC: Always Be Thinking of your Customers. It’s the old 80/20 rule; 80% of your business comes from 20% of your customers, so don’t take them for granted.
Keep your customers engaged with emails, blogs, newsletters, whitepapers, new products, promotions and contests. Better yet, pick up the phone or pay them a visit and ask them if they’re happy, and if there’s anything more you can do for them.
Your current customers are most familiar with your brand, so show them how valuable they are and they’ll return the favour with more business.
2. Rave Reviews
Are you making it easy for your customers to rave about you? Do you ask them for feedback and testimonials, can they easily share their experiences on social networks like Facebook and Twitter?
It’s one thing to wow your customers, it’s another thing to ensure they can rave about you.
Ask your customers for a testimonial and reward them for doing so. And instead of having a dedicated “testimonial” page on your site, scatter customer testimonials, quotes, and Facebook posts throughout your site – especially on your homepage. Note, video testimonials will have added impact!
Now that you have happy, repeat customers who rave about you, it’s time to start your referral engine.
The best time to ask for a referral is when you’ve “wowed” your customer. Whether you’ve just given them great service, a great price, or a great product, you need to use that window as an opportunity to ask your customer for a referral.
And make it easy for them. Whether it’s completing a form, sending an email, or simply sharing a Facebook post – make the process as simple as possible. You can even incent them with savings on future products or services or give them bonus points if you run a loyalty program.
Remember to thank everyone who offers you a referral, even if it doesn’t work out!
Now, follow the 3 “R’s” with a systematic, measurable approach and you’re well on your way to increasing your customers, building your bottom line, and growing your business.