This week I’ve been exploring the conflict between employee and corporate brands here on Sensei Blogs and during our weekly Twitter debate.
The discussion has taken many twists and turns touching on HR policies, corporate risk, brand strategies and even customer service; however, during this week’s #bizforum chat there was one issue that really captured my imagination. It’s the question: at what point does the brand begin to compete with the individual employee for customer loyalty?
Answer: when customers become more loyal to the personality than the business or its product.
Related: Should Corporations Fire Personal Brands?
Feed Your Community, Not Your Ego