By popular demand, we introduce the eighth instalment of a series we call “Critiquing Your Google AdWords Campaigns”.
By popular demand, we introduce the eighth instalment of a series we call “Critiquing Your Google AdWords Campaigns”.
We’re often asked by businesses, “how should we allocate our marketing budget”? We can’t advise on how to spend your marketing budget, but we can advise how to spend your digital marketing budget. Here’s the areas to focus your digital marketing budget on in 2014: PPC Last month, Op Ed Marketing generated over 50 leadsRead more
We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the seventh instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as theirRead more
Last week I wrote about how you can’t speak to search engines, but you can send them signals. In keeping with the theme, I’d like to introduce you to Schema.org. Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major searchRead more
A typical web surfer will spend less than eight seconds on a website. One, two, three, four, five, six, seven, eight seconds: not a lot of time. Why do people leave a website so soon? Here’s 10 of the most common reasons (and what you can do to fix them): 1. They’re not sure exactlyRead more
For business, a website has two main purposes: 1. To ATTRACT visitors 2. To CONVERT visitors into customers Do this with: Intelligent usability Smart, simple navigation Persuasive headlines and copywriting Pages that speak to each user at different stage of buying cycle Setting up conversion points and measuring success. A site should look good, butRead more
You visit your doctor. They sit you down and tell you all about them: where they went to school, all the awards they’ve won, and their favourite stethoscope brand. You’d be wondering…”what does that have to do with me and my health needs?” When it comes to your website, don’t be the doctor. Your siteRead more
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