There are many diseases that businesses face in developing and executing effective customer acquisition programs; many of which are self-inflicted.
Feed Your Community, Not Your Ego
There are many diseases that businesses face in developing and executing effective customer acquisition programs; many of which are self-inflicted.
Sam Fiorella is a Partner here at Sensei Marketing, a consulting and technology firm focused on aiding global companies grow their business value through improved customer experiences. Professionally, Sam has also co-authored: Influence Marketing: How To Create, Manage and Measure Brand Advocates and is a Professor of Marketing at Seneca College and an Adjunct Professor at Rutgers Center for Management Development. Sam is also the co-founder of YellowIsForHello, a not-for-profit corporation that seeks to decrease the rate of suicide among students through peer-to-peer connections.
More posts by Sam FiorellaYou cannot read a marketing or social media blog today without stumbling across the advice: “humanize your brand.” The advice is certainly not a new concept to marketing, but one that has had new importanceRead more
Week after week, it seems we’re bombarded with poor customer experience examples when it comes to airline companies. From dragging passengers off planes to charging to change the flight of a family whose 3 yearRead more
There’s no question that the Internet, social media, and digital technologies have changed the business landscape and the manner in which it operates. From the way business communicates with – and advertises to – consumersRead more
Go to a marketing conference today and what do you see? On stage you’ll witness many ego-laced presentations and thinly veiled sales pitches from so-called experts. You’ll hear session leaders reiterating content from their blogsRead more
Last week, Facebook released a new feature that Slate magazine called a “fiendish plot.” It referenced the new emoticons that Facebook users can now tag their social status updates with. Facebook, naturally, doesn’t advertise theRead more
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