A few weeks ago, I got together with Ric Dragon, author of Social Marketology and President of Dragon Search and Fred McClimans, Managing Partner at the McClimans Group at the Internet Media Labs in New York City where we experimented with the start of a #bizforum video debate series. It was a slightly rough start (on my part) but once the conversation began flowing (and with a 2-gallon can of RedBull) I settled in and we recorded 4 of these 10-minute debates.
In this first one I argued that measuring social media will result in a business altering or re-crafting their engagement to achieve a specific metric, which naturally makes their social conversations less authentic and more calculated. And that makes it advertising, not social engagement. And without open, natural engagement, the benefits of social media can never be truly maximized. Thus, you should not measure social media.
Check out the short tit-for-tat below.
Agree or Disagree with any of the arguments made? Add your thoughts in the comment section below!
Every two weeks I’ll be challenging various business leaders to a 10-minute one-on-one video debate where we’ll explore a very specific business issue. I’m searching for interesting personalities in my travels across the world so if you or someone you know is interesting is participating in this series, please reach out. Have a suggestion for a topic? Please let me know in the comments below. I welcome all ideas!
What is #bizforum? Watch this video.
Keep challenging each other!
Sam Fiorella – Sensei
Feed Your Community, Not Your Ego