I remember reading a branding book years ago, and a line stuck in my head:
“Marketing is not a campaign, marketing is a commitment.”
And I’ve come to understand how true these words are.
Marketing is not a campaign.
A lot business owners and marketing executives believe that they’re just one campaign away. One campaign away from going viral. One campaign away from 100K Facebook fans. One campaign away from a million visits a month.
Campaigns can be successful, but campaigns come and go.
In my experience, it’s a consistent, day-in-day-out commitment to marketing that leads to success.
Whether it’s a commitment to a blog per week, the continual optimization of a landing page, or engaging with two new people on Twitter each day, the things that have no magic formula can often deliver the most spellbinding success.
Here’s just a few things I commit to:
- Spend 45 minutes searching, scanning, and reading content I think our audience will find valuable (daily)
- Follow 25 people/businesses on Twitter relevant to our business (daily)
- Engage one new person a day on Twitter (daily)
- Engage with potential customers or partners on Twitter (weekly)
- Write one blog post or arrange a guest post (weekly)
- Keep in touch with someone in my network I haven’t spoken with in a while (weekly)
- Review website analytics, identify any error, leaks, and opportunities to improve conversion (weekly)
- Spotlight a startup, business, or marketing tool that people might find valuable (monthly)
- Look for potential link building opportunities (monthly)
- Test new tool, technique, or application that a client could benefit from (monthly)
What do you commit to?
Tweet me @robertclarkey