“BUSINESSES ARE MAKING $6.50 FOR EVERY $1 SPENT ON INFLUENCER MARKETING”
This is true, at least according to a Tomoson study. In fact, according to the same study “Influencer Marketing is the fastest growing customer acquisition channel” (keep in mind Tomoson is an Influence Marketing platform, so to be taken with a grain of salt).
But I do like the use of the term “channel”, because that’s all Influence Marketing is: just another way to reach customers.
It’s not about the Influencer, it’s about engaging the customer through the Influencer channel, just like you would through any other channel (e.g. direct mail, email, events, etc.).
Acura TLX Experience
Acura Canada understands that glitzy TV ads and campaign spots can only go so far.
The only true way for drivers to experience their new TLX model…is to actually experience it.
So they setup the TLXExperience invited 16 people from across Canada to test drive the TLX on an actual race track.
Those invited included car industry pros, journalists, mens fashion bloggers, actual race-car drivers, social media peeps (including myself) and others who they felt could best share their experiences of driving an Acura TLX.
What Worked About the TLX Influencer Campaign
Too often companies offer Influencers money, free products, swag, or discounts in exchange for supporting their brand or campaign.
But to really get the attention of those you want to impress, you have to get a little more creative…like offering people a once in a lifetime opportunity to drive-the-heck-out-of a new car on a need-for-speed professional racetrack.
At the TLX Experience we were given race track driving instruction from professional drivers, a tour of all the Acura TLX features, and a FitBit watch to monitor our heart rate throughout the day.
We all took videos, tweeted and shared photos on Instagram, and people could follow the day unfold on Periscope.
And yes, we even had a video made for each of us (wait for the cheesy pose)…
All in all, it was an experience I’ll never forget…and isn’t that what marketing is all about?