Mastering the Art of Customer Engagement
Sensei Marketing is focused on one thing: Building the value of our clients’ businesses by improving their customers’ experience with their brand.
The relationship a business has with its customers begins well before they make a purchase decision – and extends well beyond product or service fulfillment. Successful brands understand the value of the entire customer life cycle from awareness to purchase and from purchase to advocacy, and all the connecting points in-between. Together, those touch points create a customer journey essential to longevity and profitability in our “always-connected” economy.
The customer experience methodologies and technologies developed from our years of experience allow Sensei to determine the health of your customer relationships, identify blockages in the customer life cycle and, where applicable, improve the customer experience along that journey.
Sensei’s mandate is inspired by its namesake. Sensei guide, educate, and inspire followers with a mastery of their discipline that has been honed over years with a singular focus and dedication. Our team is comprised of experienced business, marketing, and interactive strategists, each seasoned sales and marketing professionals with enterprise brands and marketing agencies.
Don Whitbeck, Partner, CEO
Don co-founded Sensei Marketing and is Chief Executive Officer. With over 30 years in the industry, Don combines an extensive background in Global Marketing, Finance, Operations and International Sales with both Enterprise companies and Entrepreneurial organisations. Beginning his career in Sales at HP, Don sold to Fortune 500 companies as well as SME’s, he then moved into Marketing and Operations at Sun Microsystems, then Global Branding and Marketing at IBM. Don has participated in 5 start-ups, including Internet Security, where he drove a start-up’s marketing and sales into 44 countries. While CEO at an Internet software development firm, Don oversaw the creation and delivery of Canada’s first Internet banking system as well as one of the world’s first internet based equity trading platforms. Don has also co-founded a venture capital firm and founded an internet based logistics company where he purchased and combined 4 companies and integrated 1,200 same-day delivery companies into a North America wide network. He’s taken the helm at 2 publicly traded Enterprise software firms, raised over $50M in financings, recruited sales, marketing, finance, IT, development and operational executives as well as grown, acquired, sold and divested companies.
Sam Fiorella, Partner, CMO
With almost 30 years senior sales and marketing experience under his belt, having lead the strategy and development for over 1800 digital projects for some of the world’s largest companies and marketing agencies, Sam heads up the customer experience practice here at Sensei. During this time, he has developed and managed interactive marketing campaigns for AOL America, Sears Travel, Intrawest Resort Properties, GM/Saturn, American Idol, Snyder’s of Hanover, Kraft Foods, and hundreds more, including work for dozens of leading agencies around North America. Further, Sam has designed/developed many “world-first” web-based platforms including the world’s first web-based campground reservation system, the world’s first web-based airport crisis communication platform, and the world’s first interoperable suite of marketing technologies for advertising agencies.
Sam has co-authored Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing, published by Pearson Publishing and takes time to teach advanced digital and social marketing strategies as an adjunct professor at Rutger’s Center for Management Development and professor at Seneca College in Toronto.