You’ve paid a lot of money to attract traffic to your website (PPC, SEO, Email Social Media, Content Marketing, etc.) and now it’s time to convert those visitors into customers.
Converting visitors into prospects could mean any number of things, including:
- A newsletter sign-up
- Sharing a piece of content via social media
- Downloading a white paper or a piece of software
- Calling a phone number
- Making a purchase
In most cases, what you want from a conversion is the prospect’s email or contact information so you can engage them, market to them, and ultimately sell to them.
Here’s 5 Examples of Websites Designed to Convert:
1. MailChimp
Why it’s a Website Designed to Convert:
- Simple, clean design that makes clear what it does (email newsletters made easy)
- Big red sign-up button (good colour to draw attention). Notice the sign-up button in the header too, meaning that a visitor can sign-up from any page on the website. Remember, not all visitors to your site will visit your homepage.
- “2.5 people use MailChimp”, this is a great way to add credibility, and reduce a visitor’s perceived risk of using your product or service if they haven’t heard of you.
2. Optimizely
Why it’s a Website Designed to Convert:
- Action always speaks louder than words. Optimizely would rather you just start using their testing tool and see how well it works, instead of just talking it up.
- A nice clean, simple website design that let’s visitors focus on testing the tool.
- “Happy Customers” is a way to increase credibility by showing visitors that some very reputable companies use their tool, so you should too.
3. Indochino
Why it’s a Website Designed to Convert:
- So many Ecommerce websites try to squeeze everything onto every page, but Indochino has minimal navigation and a great use of appealing images.
- A lot of shoppers would be weary about ordering a tailored suit online (including me), but Indochino guarantees that your suit will fit perfectly, or it will pay your bill if you need to take it to a local tailor (note, I did order one, it fit perfectly).
- Similar to MailChimp, Indochino highlights how over 63,000 people have “Liked” the company on Facebook. Always good to make shoppers feel “comfort in numbers”.
4. Flow
Why it’s a Website Designed to Convert:
- No top navigation at all except to login or sign-up, how is that for simplicity!
- You arrive on the homepage and the form field for your name has a blinking cursor to start typing, that’s showing the user what you want them to do.
- I like the three form fields, they’re not asking you for your company name, how many employees you have, what your revenues are – just name, email, and password. That’s how you increase conversions on a form.
5. Mint
Why it’s a Website Designed to Convert:
- Right away, just by looking at the main image, you “get” that it’s a tool that you can use on virtually any platform: desktop, laptop, phone, tablet, phablet.
- The orange call to action button draws your attention. As well, it doesn’t say “buy now” because that implies a commitment, it merely asks you to “get started”.
- If you scroll down the homepage it shows you “trust symbols” such as VeriSign and TrustE. These are important to show your visitors that they are safe, improving their likelihood of signing up or purchasing something from your website.