A new report by the Interactive Advertising Bureau (IAB) highlights the importance of Display Rising Stars ads – a collection of six units that include the Billboard, Filmstrip, and Pushdown – “in giving more personality to the brand.” When I first scanned the report, I expected to see statistics about the increase in traffic driven or the…
- 2014 Logo Hits and Fails; How Important is a Logo to Your Business?
- Big Budget Commercials are Poor Customer Acquisition Tools Thanks to Audience Fragmentation
- Your Business Doesn’t Need A Facebook Page
- Does Poor Grammar Affect a Business’s Bottom-Line?
- Does Your Business Need A Personality to Succeed Online?