We’ve all heard the analogy of social media acting like a megaphone, digitally amplifying your voice to a large crowd. While this is technically correct, amplification no longer the end-goal of social media marketing. Well, at least it shouldn’t be. When we were first introduced to “Web 2.0,” marketers were excited about the fact that technology would…
- 2014 Logo Hits and Fails; How Important is a Logo to Your Business?
- Big Budget Commercials are Poor Customer Acquisition Tools Thanks to Audience Fragmentation
- Your Business Doesn’t Need A Facebook Page
- Does Poor Grammar Affect a Business’s Bottom-Line?
- Does Your Business Need A Personality to Succeed Online?
- Time To Convert Your Social Engagement Into a Sales Funnel?
- Technology and Business Intelligence – Not Always Good Partners
- Use Intent Data to Drive Influence Advertising Strategy
- Replace Customer Service Departments with Customer Experience Teams
- Manipulation vs. Influence – Becoming a Trusted Authority